Do you publish PDFs?

YPN now lets you monetize them.

Yahoo! Publisher Network » Blog Archive » Money in Your PDFs reports:

“So just how do you get an ad in a PDF? Ads will be displayed in a panel adjacent to your content, so that they don’t disrupt the viewing experience. Every time the PDF is viewed, we’ll match contextual ads from our extensive network of advertisers to the content of the document.

This program solves one of the problems of loading content into PDFs, which is that they use up bandwidth and storage in hosting them, but they don’t bring any additional payment unless you charge for them. So the more people download them, the more they potentially end up costing you.”

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Your mailing list is a great way to promote your products and stay in touch with your customers. You may not realize it, but it also serves another purpose. You can use your mailing list as a test market for new products and services you may be thinking about offering.

A test market is a limited group of people you offer a product to in order to receive feed back before you put the product up for sale to the general population. Using a test market will allow you to get feedback on your product. Your test market may suggest adding a feature you hadn’t thought of or offer other advice which will be helpful in fine tuning your product.

Your mailing list is a natural choice for a test market, as they have already expressed interest in the type of products you offer. For example, if you have sold an information product on starting a home based business before, perhaps you can use your mailing list of people who have bought that product as a test market for an information product on marketing techniques. You already know they are interested in starting a business; therefore, they would probably appreciate learning how to market their new business.

You can choose to offer your test products at a normal rate, a reduced rate, or even for free. Let them know that you are still working out the bugs and that the product you are offering may be different from the finished product you are going to sell to the general public. Letting them know this in advance can ward off any ill feelings; if one of the people on your mailing list buys a test product and later sees a similar product with slightly different features for sale, they may feel they got ripped off.

If you are going to offer the product at a reduced rate or give it away for free, let them know you would appreciate their feedback in exchange. Have a form set up online where the customer can fill out their opinions and advice. Ask them to leave a recommendation that you can use on the landing page once the product is finished.

You can also use your mailing list to get feedback when you are in the development stages of creating an information product. For instance, you can send out an email with a link to a questionnaire form and ask them to fill it out. If you know the general topic you would like to create a product on, you can ask your test market what are their three biggest questions about that topic. If you end up receiving a bunch of questions in the same general areas, you know that is the area of content you would like to focus your product on.

If you have a service based business, you can still use your mailing list as a test market. You can ask what type of services they would like to have. If you offer tangible products, you can ask your test market what type of new products they would like to see you carry and which features can be improved upon in your current inventory.

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Article marketing in the form of “bum marketing” is very popular online. It’s used by those new to the Web, who want to make affiliate income, without creating their own Web site.

There’s a huge mistake you can be making with your bum marketing, and you should be aware of it.

Here it is: avoid writing endless articles promoting a variety of products without building your own business at the same time.

Article marketing as practiced by bum marketers works like this.

They choose an affiliate product, and write 30 articles promoting the product, by posting their articles to article directories.

Invariably, this means a lot of writing. However, some of these bum marketers do make the system work for them before they burn out.

But there’s an easier, more effective method, which ensures that your articles keep working for you in the months and years to come.

Write Reviews Promoting Your Chosen Products and Post Them to Your Own Site or Blog

Choose four affiliate products in any area, and write a review of each and post it to your site. Then write a comparison review of all four products.

Now you can start marketing your site to the article directories using standard bum marketing. Direct readers to your site’s comparison review. You want to have lots of links to the site, so that you start getting lots of organic traffic. This traffic costs you nothing, it’s sent to you by the search engines.

Next, choose another four products and repeat the process. You can get another domain name for these products, or put your reviews onto your original domain.

The benefits of sending your traffic from article marketing to your own site are immense.

Not only do you have a site which attracts traffic year round, whether you write additional articles or not, but you’re also building a business – and a site – which you can monetize, or even sell at some stage.

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