Affiliate marketing success: loving loser products
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Here’s an affiliate marketing secret it took me a while to learn: you may love a product, but you may not be able to promote it successfully. For you, that product is a loser.
Check your products’ conversion rate
When you look for new affiliate products to promote one of the key indicators that this product might work for you is its conversion rate. It’s vital to know the conversion rate because you can often promote products which seemingly are wonderful (and which you like) but which have horrible conversion rates.
(The conversion rate is the rate at which it sells. The higher the conversion rate, the better. Some products convert at a rate of 10 per cent, but conversion rates of four and five per cent are more common. A conversion rate of 4% means that out of every 100 people you sent to the sales page, four made a purchase.)
Therefore if you’re new to affiliate marketing, start off promoting products which allow you to guess whether it’s worth testing your conversion rate. Clickbank and eBay both make it easy to see how many products are being sold in a particular market.
Clickbank’s “gravity” can be confusing for new users, but as a rule of thumb if you promote products which have a Clickbank gravity of over 100, you know that money is being made in that market.
On eBay, check how many auctions were cleared in the previous months. You can run various reports, and find out how many products were sold and what the top prices were. This makes eBay very appealing to affiliate marketers because you avoid promoting loser products.
“Affiliate marketing is a scam!”
I used to think that too, until I found Wealthy Affiliate. Join us: we’re the happiest online marketers you’ll find, and the friendliest too. Turn your hobby into a full-time, exciting career — you get ALL the information, tools (great tools!) and help you need.




Angela Booth
Blog: Make money online with Blogging for Dollars
Discover the secret to making money online - become a copywriting pro
