Affiliate Marketing: Is It Really Free?

Affiliate marketing is essentially free. You join an affiliate program and make money. Promote a product which sells for $500 and you could make $50 per sale. A way to coin money, right?

Yes and no.

While affiliate marketing is “free”, there is expense, both in time and in money. There’s no free lunch. :-)

Merchants create affiliate programs so that others will help them to promote their products — they’ll act as salespeople for them.

When you join an affiliate program, you need to work out how you’ll promote that particular product. The more time, energy and (yes) money you devote to this, the more you will sell.

Most new-comers fail at affiliate marketing because they don’t understand that the more they put in, the more they get. If you just paste banners all over your website, unless you’re amazingly lucky, you won’t make a cent from affiliate marketing.

It’s a business in which there are many ways to fail.

However, you can achieve success, when you approach your affiliate sales as a campaign. The best affiliate marketers spend a lot of time and money promoting products. They research their market, and their products. As much as possible, they make sure that a product they’re considering actually sells, because many products, for any number of reasons, don’t.

If you’re looking for a free way to make money online, affiliate marketing can work for you, as long as you understand that the first dollars you make need to be invested in your business over and over again, and that making money will take time.

If you understand this, affiliate marketing can not only work for you, it can also be your “free” road to riches.

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