Article marketing drives traffic

If you are looking to increase the amount of traffic that is visiting your website, then the key is article marketing.

The first step in the process of article marketing is to develop a clearly written informational article. This article should provide value in some form, and should be written strongly enough that it helps to build credibility. A clearly written article is one that makes sure your readers won’t just skim it. By providing an easy read, you will be able to engage your potential customers, giving them a reason to want more.

In order to keep the attention of your reader, your article needs to be capable of offering some form of value. This is the basic principle behind the concept of online article marketing. One example of this concept may be to write an SEO-themed article talking about how to write effective title tags for search engine optimization. A valuable article on this subject would explain the concept and provide numerous examples, giving readers something to take away from the article.

The result of a clearly written article providing value is credibility. Credibility may be a subtle concept, but it is absolutely vital if you are looking to drive large traffic numbers to your website or to your affiliate products. Some of the best ways to build credibility through your article marketing is to inject your experience into the articles that you write, provide references to findings from professional studies, offer facts, provide industry expertise and quotes and so on.

Once a compelling article has been written for this form of marketing, you can weave in some kind of reference to your products or services. It is important that you take this step in a modest way if you want your article marketing efforts to be taken seriously. You should not have to incorporate in a hard sell, because this doesn’t seem to work. Don’t tell people what to do, what to use, or force them to take your opinions. Just write a clearly written, informative article, provide something valuable to the reader, and then use your newfound credibility as a way to generate traffic to your website.

Now that you have written your article, you can implement on page optimization such as using your keywords in your article title. Your title should be 7 main words most of the time. Your keyword should also be used in most of your paragraphs, though not all are necessary. At least once in the body of your article you should bold your keyword. You may also want to emphasize or italicize your keyword at least once as well, because these text signals tell search engines which phrases are important.

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