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An autoresponder, simply put, is an email program that can automatically reply to an email that is sent to it. You’ve seen it at work when you’ve emailed somebody and got “Sorry, I’m out of the office until such and such date and will respond to your email then.” This is one way to use an autoresponder, but we’re going to cover autoresponders the way internet marketers use them.

Autoresponders are like personal secretaries. They reply to every one of your customers who’ve just bought your product by giving them the thank you page and/or the download page with instructions on what to do.

Did you have to sit by your computer and wait for every order to come in so you could send out your digital product? No. Your personal secretary/autoresponder did it. Instead of being tied to the computer in order to respond, you can do other things like… sleep at night.

An autoresponder can send out a sequence of emails to your specifications. For example, if your customer just purchased a 10 part ecourse from you, they will get each part every other day or however often you set it up for. Let’s say someone signed up for your free report. You can send them support emails and other info in any sequence you want – the first one today, the next one in three days, etc. This is the ultimate in hands off.

Do you have a list? If you don’t have an autoresponder and you want to send the people on your list an email, you have to send it out individually. If you send too many in an hour, it can send up red flags to your email provider and they might think you are a spammer.

Autoresponders allow you to follow CAN-SPAM Act guidelines by having double opt-ins. A double opt-in gives people a chance to opt-in, then confirm that they did indeed opt-in. The whole process is done automatically with your autoresponder of course.

You can also use an autoresponder for your help desk, should you have one. When someone sends you a support ticket, your autoresponder can automatically confirm receiving the ticket and tell the person when they can expect an answer.

Another benefit of using an autoresponder is you can keep it personal when sending out information by using personalization fields. Hi (!firstname) at the top of your email will ensure the email goes out to each person with their first name at the top.

Your autoresponder can also respond automatically when someone unsubscribes from your list. It confirms they’ve unsubscribed and lets you know. Some will even ask them for feedback as to why they’re unsubscribing.

Did you notice how many times I used the word “automatically”? This is an important word to an internet marketer who has more than enough things to attend to every single day. An autoresponder can make your business run smoother and professionally, and give you back some time to do other things, like create new products.

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