Information products sell, right? You already know this, if you’ve been in Internet marketing for more than ten minutes. So you need your own product, because it means that you have on-going sales, day after day and week after week.

All well and good, you’re thinking… but you don’t have a product.

Yes, you do. You’ve got lots of material which you could convert into an ebook or other info product within 24 or 48 hours, no sweat.

The Fastest-Ever Way to Create an Information Product

It’s simple: use what you’ve already created — just repurpose all that stuff you have lying around on your hard drive, and on the web.

You can repurpose the following kinds of content into an ebook, or other information product:

* Convert an ebook you’ve written into a video course (or you can just convert a PLR ebook, for that matter);

* Convert your blog content into any kind of information product — ebook, video or audio course, membership site. It’s your blog, you can do what you like with your own material;

* Convert forum posts into an ebook. I hope you save your forum posts. I admit that I didn’t, until a couple of years ago. Now I save every post I make, because they’re my words, and often spark ideas (and content) for a product somewhere down the road (please note you can’t use others’ posts);

* Convert email messages into an ebook. We all get questions. Save the responses you give — they can lead to an entire product. If one person asks you something, 50 others may be wondering the same thing (you can only use what you wrote, not what others wrote to you. If you want to use others’ words, get written permission);

* Convert your best articles into an ebook, or other info product. I have literally thousands of articles I’ve written over the years. I’m sure you have articles too. Many of your articles make the ideal jumping-off place for an info product. Bulk the product out with your own forum posts, your responses to email messages, and some PLR content, and you’re done.

Super-big, IMPORTANT warning: use your own stuff, no-one else’s

If you’re experienced online, you know this already.

If you’re inexperienced, please remember that the only material you can re-use and repurpose is material to which you have the copyright. Your own blog posts, your own email messages (NOT what others wrote to you), and your own forum posts (no-one else’s).

Go ahead — convert the stuff you already have into a product.

One point: a blogging friend to whom I suggested that he repurpose his blog posts said: “They’ve read it already!” He maintained that his readers wouldn’t pay for the same old, same old.

Here’s my response:

Hard as it may be to believe, 99.999 per cent of your readers will never read all your posts. You should be so lucky. And the one reader in 100,000 who actually ploughs through it all will appreciate having it all in one easily-accessible format.

You’ll find too, that when you repurpose content, you add, delete, and revise, because you’ve gained experience since you wrote the material, and you have more to say.

So get to it — start creating your FAST ebook today.

Want to make $500 a day WRITING… from your home office?

Are you make as much money as you could be making? Chances are that you’re not. There’s no shame in this. Writers often struggle to find their own special niche.

If you love to write, then you’ll love the information in my new ebook/ coaching package, Info Product Maestro: Make $500 a Day with Your Information Products.

Write what you like, when you like, and make an income you’ve only dreamed of.

Enjoy.

Are you new to creating information products? If you are, you need a process to follow which makes it easy. Once you’ve created your first ebook, the next one will be much easier and from then on there will be no stopping you.

Let’s look at three steps you can follow.

1. How-To Ebooks Are Easy: What Do You Know How to Do?

If you need to do a lot of research, you can spend so much time on it that you never get around to creating your product.

Therefore choose a how-to topic — something which you know how to do, and which others want to learn, and which you can easily explain in your product.

Make a list of five things which you know very well, and which others would pay to learn to do. Think about your hobbies, what you’re doing your job, and what you do in your free time. Everyone has areas in which they’re an expert.

2. Outline the How-To Process: Keep It Simple

Choose one topic from your list of five.

Don’t worry about whether it’s the best topic; you’ll create more than one product. Think of this first product as a learning process. You’re learning how to do something which can make incredible money for you over time.

Next, create a list of steps in the how-to process. For example, if you want to teach someone the basics of creating an ebook cover in Photoshop, write down the steps one after another, in a list. You’re creating your ebook (or video product) chapters.

At the beginning of the list, write “Introduction”. This chapter introduces the topic, and the author, and gives instructions on how to use the ebook.

Drop down one line and write “Why.”

You need to tell people why they should learn how to create their own ebook covers in Photoshop. Reasons you could give include: it saves them money, once they know how to do it they can make money selling their services, and so on.

3. Write As if You’re Talking to a Friend: Tell Him How to Do It

Writing is easy when you think of it as talking. The best writing is completely transparent. You feel as if the writer is speaking directly to you, as if you’re chatting chat over coffee or a beer.

Go through all the steps in your list (chapters) one by one.

Want to make $500 a day WRITING… from your home office?

Are you make as much money as you could be making? Chances are that you’re not. There’s no shame in this. Writers often struggle to find their own special niche.

If you love to write, then you’ll love the information in my new ebook/ coaching package, Info Product Maestro: Make $500 a Day with Your Information Products.

Write what you like, when you like, and make an income you’ve only dreamed of.

Enjoy.

Creating products which you can sell online is a lot of fun and it can be very profitable too. However one of the biggest challenges creators make is procrastination. They get an idea for a product and then instead of getting it out within a month, they dither and often it’s never completed.

Let’s look at a fast method for creating information products.

1. Create a Overall Plan, and Plans for Each Step of the Creation Process

Planning is essential. Once you’ve created your plans, chunk them down into small tasks which you can complete every day. Have a review once a week. This is especially important if you’re outsourcing some of the product creation work: graphic design, website creation and copywriting.

I like to set a deadline for the entire project, then I work backwards from that deadline and create plans for each stage of the project: creating the product itself, creating the sales page, writing the copy, and promoting the product.

2. Schedule Everything, and Remember Murphy’s Law

Murphy’s Law says that anything that can go wrong will go wrong, at the worst possible moment. Therefore, make sure you chunk down every plan you make, and schedule the processes carefully. I like to give myself a little leeway, leaving plenty of time for each task.

3. Start Promoting Before You Start Creating

If nobody knows about your information product, no one will be able to buy it. Therefore start promoting the product as soon as you get the idea. It’s easy to buy a domain name, and set up a blog.

If you write a couple of blog posts, by the time you’re ready to start work on the product your posts will be indexed, and you’ll get an audience of potential buyers.

Having your blog indexed helps when your sales page has been written too, because you can link directly to the sales page. I like to use blogs as hubs for all my projects, and I encourage you to try it.

Information product creation boils down to three simple steps: plan it, produce it, and sell it. Make your plans and complete your daily tasks, and not only will you eliminate procrastination, but you will give your product the best chance of success.

Build your writing career, step by step

Sell Your Writing Online NOW (SYWON) web writing training gives you highly marketable skills which will build your writing career for a lifetime.

You discover how to:

* Make great money writing simple Web articles

* Develop sites and blogs (using easy, free tools) which you can sell for 12 times their monthly earnings. (For example, if you create a small site which makes you $500 a month, you can sell it for $6,000 and more)

* Create ebooks which bring you in a passive income for years to come

* Develop a successful writing services practice — charge $250 an hour for your writing services

* and much, much more.

Start your new writing life today.