Social bookmarking for online marketing has a several benefits:

* It can get your site indexed quickly;

* It’s free;

* It can help you to build your network.

Unfortunately, there are cons to using social bookmarking too:

* It can become a time sink;

* The traffic you receive is low-quality, because it’s “social”. Your traffic just isn’t in a buying mood.

My advice?

If you enjoy browsing the web, and bookmarking content which is useful to your audience (as well as your own content), by all means do it. It couldn’t hurt.

However, social bookmarking should never form more than a small part of your marketing strategy, as stated, the quality of the traffic you’ll get is low.

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Are you using Twitter for marketing? Many people are using this site and are getting great results. But how much time do you need to spend? That will depend on what you want to achieve.

1. Create Plan(s) for What You Want to Achieve

Your first step is to create a plan.

Let’s say you want to use Twitter to make your affiliate marketing more effective. Write down a brief plan, with no more than four items.

For example, you could write;

* promote affiliate product X;

* write a review of product X;

* write 10 tweets promoting product X;

* Post 10 tweets throughout the day.

This plan is very simple, and easy to put into practice. (Check your sales once the plan’s completed.)

2. Decide on a Timeframe

Now that you’ve created one Twitter plan, decide on a time frame for putting that plan into action. In our simple plan above, the time frame is a single day. However often you’ll create more complex plans which will take longer to complete.

Remember that Twitter should be an adjunct to the other forms of marketing you do. It can make all your other marketing much more effective.

Want to rely just on Twitter? Unfortunately, unless you have hundreds of thousands of followers, it’s unlikely that you could make a great living using the site on its own.

Therefore incorporate tweeting into all your marketing activities, rather than thinking of it as something apart.

For example, perhaps you’re setting up a new Pay Per Click (PPC) campaign. You’ll run the campaign for the next three months. Work out how you can incorporate Twitter into that campaign, and then create a plan for doing so.

3. Use Tools Which Will Help You to Spread Your Tweets Throughout the Day

There are various Twitter automation tools, and while most of them are quite useless, there are several tools which will allow you to write your Twitter posts, and then have them automatically posted at times you choose.

These tools are great, because you can maintain a presence on Twitter even while you’re occupied with other things or are fast asleep.

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Are you happy with the results you’re getting from Internet marketing? If you’re not, go back to basics, with the “4Ps” of marketing. You’ll be glad you did.

In a nutshell, the 4Ps are: product, price, promotion and place.

1. Product, Price, Promotion and Place

Every marketing course teaches the 4Ps; these four keys are fundamental. They give you a way to think about your marketing. When you have these basics in place, your efforts have a much greater chance for success.

If you’re doing affiliate marketing for example, think about the product you want to promote in terms of the 4Ps before you decide to promote it. If the product is too expensive, or isn’t being promoted, then it may not make money for you.

Selling your own information or other product? Make sure you get the product right — it has to be appropriate for its audience. Think about the price, and test various price points.

2. Position the Product for Its Price

Positioning is vital. Think about the product. Who would use it? When you know who the end-users are, you can promote the product effectively.

For example, let’s say you’re thinking of promoting a digital camera which sells for $5000. The market for this digital camera will be both amateur photographers and professionals. The amateur photographers who pay this amount of money for a camera are real enthusiasts.

They probably belong to a camera club, and enter their photos in competitions. This gives you a clue about positioning. In your promotions, position it as the “ultimate” enthusiasts’ choice. If possible, talk to people who use the camera, and know its foibles.

Check out camera clubs and competitions online, and promote the product on those sites. Don’t forget off-line promotions too, many clubs have newsletters so it’s a good idea to buy some ads in these publications.

3. Promotion Not Working? Improve the Product, or Promote Something Else

Sometimes no matter what you do you just can’t sell a particular product. This happens. Remember the 4Ps: go over them again. You’re sure to find that you made a minor error in one of them. Correct the error, and try again.

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