Want to make money online? If you’re reading this, the answer is obviously yes.

Most people who attempt to make money online however, will fail.

Here’s why: they don’t believe firstly that it’s possible at all (they believe that everyone is scamming), and secondly they don’t believe that it’s possible for them, personally.

There’s an the old saying, “If you think you can, or you think you can’t, you’re right”.

I get email messages every day which prove this, in spades. The gist of the messages is something like this: “I’ve heard that you can ______, but I’ve been scammed so often/ I don’t think/ can I really?/ but what if?…”

My assistant gets these messages, and she’s been told to delete them, because if someone thinks they can’t, they can’t, and that’s the end of that.

So what’s the biggest block?

The biggest block in making money online is simply mindset. That’s all. If you think you can, you can. But if you think you can’t, then for now, until you develop some maturity, you can’t.

Who will make money online?

Here’s who will make money online: anyone who totally commits, decides that if it’s possible for others to make great incomes from their home office, and simply decides to do it, will succeed.

Listen. You don’t need to be a genius to make money online. I’m living proof of that. You can make a great income with nothing more than an Internet connection, a computer, and time.

There are endless ways you can achieve your goals, and once you commit, you’ll achieve them faster than you think possible.

If you’re stuck in the “can’t” mindset, that’s perfectly fine. It’s just your perception. It may never change, and that’s fine too. Stop trying to force it. You will either wake up one day and realize I CAN do this, or you won’t.

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Whether you’re new to the “make money online” world, or have been doing it for years, each one of us has a tendency to get into a rut.

When that happens, we need to shake ourselves out of it.

Steven recently posted a 90-day strategy here 90-day Internet Marketing Face Lift:

“I met a gentleman recently who had just started his internet marketing business who earned $4000.00 his first six weeks! (The funny thing is, he barely knew how to turn on a computer when he started) And the income is a sustainable recurring income that will keep paying him daily with only a few hours of tweaking every month.”

Read Steven’s article to learn more about the strategy.

Why not try a 90-day strategy yourself? It will work for you if you’re a total newbie, and it will work for established Internet marketers too.

I’ve always said that any marketing strategy takes three months to work – and three months is of course, 90 days.

I’ve seen this numerous times in my own businesses, and I’m reminded of it every time someone sends me an email message like – “I’ve posted two articles to directories, and have written a blog post, and I haven’t made any money! What am I doing wrong?”

The short answer of course is that they’ve made a great start, but need to follow through for around three months to create a viable business.

Three months is a very short time. When you consider that three months could be the start of a million dollar business, it’s well worth creating a 90-day strategy of your own.

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Here’s part 5 of our PPC series. If you’re new to this site, start reading with part 1.

Managing your PPC bids

Search engines such as Overture, Google Adwords, Search Yahoo and Miva offer top positions among the sponsored listings for particular keywords/phrases you choose.

The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step-by-step procedures, PPC is a welcome change to traditional advertising.

If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results.

As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.

The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.

When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.

Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.

If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.

Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.

Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.

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