Jul.22.2008
9:29 am
by Angela Booth
Create an online presence with domains
Do you need more than one domain name for your primary business? It’s often a good idea to buy the ORG and Net versions of your domain - you can always redirect them to the COM domain.
In addition, when choosing a domain name it’s useful to purchase others that are similar to it.
Let’s weigh the pros and cons of this question. Whether you should buy other domain names that are close depends on how well your name was chosen. Just like you conduct research before choosing a niche for your business, do the same before choosing a domain name.
Domain names can be triggered by keyword searches. If part of your domain name contains a keyword that is popular in search engine searches it could be a future winner. Ideally, you want your domain name to appear on the first page of a search.
A winning domain name will have others trying to get as close to it as possible without infringing. Buying those domain names yourself prevents other from cashing in on your success. You may want to use those names in the future for other websites that you will create. Having names that are similar will ensure that others can find your sites with their keyword searches.
If your domain becomes a household name, the other domains will become even more valuable to you in the future.
One reason to buy similar domain names is for misspellings. Do you know what homophones are? They are words that sound alike but are spelled differently. If you are doing a podcast or talking about your business website to someone and tell them your domain name, it is possible that they could misspell it when they type it into the URL address space.
If someone misspells it, that person could be directed to another website. Thinking it is your site they could recommend it to someone else or buy from that site. It could end up costing you thousands of dollars every month.
When you enter your own address, purposely misspell it and see what comes up. If there are no matches, then you might be safe for now. You may want to think of all the spellings that could come up and buy those domains as well to avoid this problem in the future.
Your domain name is your business - domains are prime real estate, so consider buying other versions of your domain.
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