Let’s look at some common Internet marketing tools you’ll use in your home business, starting with email, because it’s the most common.
Email is useful if you don’t overdo it. Don’t spam anyone who hasn’t asked for information from your business, especially with a mass mailer that goes out every week. What is acceptable is to create a mailing list that your customers can opt to join and have the option of leaving at any time.
You can also put information about your business in the signature portion of each email message. You won’t have room to say too much, so most people simply list their company, their website, and sometimes the address or phone number. This way, everyone you email gets a small reminder of your business in a non-obtrusive way.
You can also consider message boards. These online communities allow people to discuss various topics and exchange ideas without being online at the same time. Some of them have specific areas for posting about businesses, contests, and the like. Be sure to read the board rules before you post, though, or you might be banned for spamming.
If you want to promote your business via message boards, create your own.
Chat rooms are similar to message boards with the exception that the only people who see your message are the other people in the room. Chat rooms aren’t the greatest place to market your online business since people are often discussing things that aren’t at all related to your site. You can spam in chat rooms, of course, but again, you’ll likely be banned or simply ignored.
Again, you can use chat rooms – just create your own. A chat room can be very useful – you can talk to purchasers about products they’ve bought from you.
Spam is a terrible marketing tool. Everyone is on the guard against spam, or unwanted messages, these days, and it’s next to impossible to get unblocked once you’ve made it onto someone’s email filter list.
In the past year, there’s been an upsurge in social networking tools for marketing; these include programs like Twitter, Facebook, and MySpace. Use these tools responsibly, and they can work well for you, just like email.
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