One of the best online marketing tools available to the health and fitness industry today is the implementation of permission-based email marketing campaigns. These campaigns are fast and efficient to launch and they afford customers and companies alike some astounding benefits. Email marketing is widely considered the most integral facet in any Internet marketing campaign.
It’s statistically proven that businesses can achieve heightened results and increased sales through the implementation of a good, quality email marketing campaign, and the health and fitness industry is no exception. Believe it or not, all of these benefits can be put into place at very little cost and with less effort than one would expect.
If you’re still not convinced that your health and fitness business should invest, or would benefit from investing in an email marketing campaign, consider the top five benefits:
1. It’s Inexpensive
Far more cost effective than direct mail, email marketing is one of the most affordable ways to make your marketing budget work for you.
2. It’s Effective
Email marketing allows you to engage your customers and prospects directly, rather than waiting for them to return to your Web site on a regular basis. In addition, email marketing can help fitness and health web sites increase sales, drive additional traffic to your web site, and help promote customer loyalty.
3. It’s Immediate
Email marketing helps to generate an immediate response from your viewing audience. With a clear call to action, email marketing responses often occur within 2 days of sending out your email. Furthermore, with sophisticated tracking solutions, including email opens, pass-throughs, and click-throughs, you can evaluate the success of your email campaign to measure reader interest and ensure better results.
4. It’s Targeted
Targeting your email campaigns to specific interest groups greatly improves your click-through rates and ensures that your offers are viewed by the customers and prospects that are most likely to respond.
5. It’s Easy
With the professional email marketing assistance, offered by many top email marketing firms, email marketing becomes as easy as drafting a Word document and selecting a distribution group. They do the rest! In addition, they provide you with powerful, elegant reports and detailed analysis on every aspect of each campaign. Furthermore, these companies will help you make important decisions which will maximize your click-through rates and conversions.
A sound email marketing campaign is a wonderful way to get the word out about your health and fitness company. You will find that an attractive and interactive email that doesn’t appear to spam-like, will afford you additional purchasing traffic. Furthermore it will help you to establish yourself as an entity that prides itself on great customer service and the distribution of quality products.
There’s really no reason NOT to embark on an email marketing campaign to promote your health and fitness business. Act now and you will be reaping the massive benefits which email marketing can offer; before you know it.
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