Free as a marketing tool

The MachineImage by simonov via Flickr

Giving away information is a great way to boost your affiliate sales. People love to get something for free. You can use the free information tool several different ways in order to increase your sales.

Cosmetics companies, for instance, are famous for offering a customer a free gift if they spend over a certain dollar amount. People will buy things they had no intention of buying, just to get the free gift. Like the cosmetics companies, you can also offer information as a free bonus after a purchase has been made. Ask the buyer to send you a receipt, as to make sure that their order has gone through.

If you are not sure what to offer, take a look at the product you are promoting and think about what the consumer would find helpful. If you are promoting a baby product, perhaps you can offer a bonus report on a topic parents would find interesting, such as keeping babies healthy during flu season or a how-to report on making baby food.

Offering free information up front can help you build your mailing list. If you stay in contact with your mailing list and give them information they find helpful, they will trust you and will be more likely to buy from you.

Try offering e-courses on topics relating to the products you are promoting. For instance, if your target market is parents that stick to tight budgets, and you would like to promote an e-book that explains how families can save money on vacations, offer an e-course that gives a little information on the subject. Send an email each day with a lesson or tip from the e-book. Make sure you let your subscribers know that if they want to learn even more, they can purchase the book.

Once your subscribers have received all the lessons from your e-course, keep sending them periodic drip emails; you don’t want to bombard them with messages every day, but you do want to stay in contact with them. You can also promote other budget-friendly travel products to this mailing list, such as discount airline tickets, hotels, luggage, and more.

Since you already know that the subscribers of this list are interested in saving money on vacations, perhaps they are interested in other money saving topics. Create more e-courses about budgeting and send them the links to sign up for those courses. Use the emails you send in those courses to promote other products.

It doesn’t matter what product you are promoting, or whether it is a tangible product or a digital one. You cannot give too much information away. Using information to explain the product you are using, its features, and the benefits the customer will receive once they purchase the product will only help to increase your sales.

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