Internet marketing is basically just selling online, but there are bad ways to do this, as well as good ways to market. If you’re new to the concept, it can seem confusing.
Bad ways:
* Spam
* Junk comments on blog posts
* Junk messages in forums
Good ways:
* Writing reviews of products
* Your own blog
* An email list of people who have opted in, and want to hear from you.
It’s not always necessary to have a website to do Internet marketing. It’s very useful, yes, and you’ll get many more customers if you have one. However, you can send out emails, participate in message board discussions, and even join chat rooms to market your products and services without ever making a website.
However, although you can certainly use email lists, please don’t spam.
One popular practice of getting your site noticed is to read people’s blogs and post comments, then add your site link in either the name area or at the end of your post. If you decide to do this, make sure that your comment is useful. Saying “I agree” or “Great post” is not useful. It’s spam.
Another dubious method of Internet marketing lies with social networks like MySpace and Facebook. Starting a profile on these sites for your products or services can bring in hundreds of new customers since these sites have millions of people on them. However, adding people to your friends list just to get your name out there is, just more obnoxious spamming.
What it all comes down to is that you want to get your name and website, if you have one, out to as many people online as you can, but you don’t want to be annoying about it. That’s where Internet marketing is really different from offline marketing. Flyers, billboards, and ads in newspapers are much more easily ignored than popup ads, spam emails, and hundreds of friend requests on MySpace.
Basically, when it comes to online marketing, a good rule to remember is that if you wouldn’t want to see it, don’t send or post it.
Always aim to add or create VALUE.
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