When you start out and want to make money online, there’s a lot to learn. For example, do you find the whole “keyword” thing mysterious? Let’s try and make it easy.
Here’s a two part process for finding keywords to use in your marketing; on your site and in your article marketing.
#1 Use Google’s Keyword Tool
Visit the site now.
Where it says “Enter one keyword or phrase per line”, enter all the phrases you can think of surrounding a keyword.
stop dog barking
stop barking dog
stopping a barking dog
how to stop dog barking
dog won’t stop barking
dog obedience barking
barking dog obedience
training my dog not to bark
how to train my dog not to bark
train a dog not to bark
It will give you the results of those phrases plus any other related phrases it thinks you might be interested in.
Now look at the Global Monthly Search Volume column results for your keyword phrases. You’re not aiming for keywords that have the most number of searches, you’re going for the lower searches because you have a better chance of landing on the first page of Google with those phrases. Look for global monthly search volumes in the 1500-2500 range. These phrases are called longtail keywords.
Click the “add” button for each phrase that fills the bill. You can continue searching if you come up with some more phrases and add them to your list. Next take your new list and save it to your computer as a txt file.
#2 Assess your competition for the keyword phrases
Let me stress there is more to assessing your competition, such as looking at each of the websites on page 1 of Google using your targeted phrase and determining their page rank, number of backlinks, exact text anchors used, etc. But what we will focus on in this article is the number of searches for your longtail keyword phrase. After finding good matches for #1 and #2, you can always explore further.
Now go to Google and type your phrase in quotes into the search engine. Look at the number of search results in the upper right hand of the page. You can certainly use whatever parameters you want, but I generally look for a competition lower than 10,000.
Check each of your keyword phrases that looked good in step #1 and cross them off the list if they don’t look good here in #2. Of course, the more searches there are and the fewer competing sites the better. Sometimes you’ll find a real winner – a huge number of searches and very low competition!
There are different ways to target keywords and many marketers swear by their own approach. This article is meant to give you a start to keyword research in a simple format, but it’s not the only way to do it.
If it all sounds too complex, here’s a great keyword research tool.