If you’re new to using article marketing to promote your business and products, you may be disappointed at the results. While this form of promotion is effective, it needs to be part of an overall plan. Let’s look at five ways you can succeed.
1. Make Article Marketing Part of the Plan for Your Business
Your promotions must be part of an overall plan for your business. The more completely you can integrate the process into your plans, the great your results. You’ll know what you’re measuring.
For example, perhaps you want to increase sales by ten per cent for this quarter. Work out how you can use article marketing to help you to achieve that, and then create article campaigns.
2. Create Campaigns: Measure to Get the Results You Want
Always think in terms of measurable results. Let’s say you’re launching a new product. Create an article marketing campaign. This means: create landing pages with tracking code, so you can see which articles are sending you traffic, and where that traffic is coming from. You should also decide when the campaign will begin and end, and how many articles you’ll create.
3. Become Proficient at Keyword Research
Keywords are important, because they help your articles to get found. Therefore, invest a little time in keyword research, and learn how to use them effectively.
4. Understand Your Market, and What It Wants
Although keyword research is important, it’s not all-important. The information you provide in your articles is key to your success.
You need to understand what your market wants. What kind of information are they looking for? Will the information you provide in your articles lead to conversion — that is, will it help you to make sales?
5. Promote Your Articles, Online and Offline
It may come as a surprise to you to realize that while articles are a form of promotion, you also need to promote those articles to your prospects.
There are many ways in which you can do this. Consider Pay Per Click (PPC) advertising, social media marketing, or banner advertising.
You more traffic you get to your articles, the more sales you will make.
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