Press releases – a great marketing tool

If you would like to gain publicity for your business, you might want to consider writing a press release. A press release is a document that contains information about a business, product, or event and is then submitted to the media.

You can submit a press release to your local newspapers, as well as radio and television stations. You can also submit them to news services you find on the internet. Press releases follow a general format. The following are some basic tips for creating your press release; however, if you want specific instructions, you may want to consult a style book.

If you would like the media to publish your story immediately, write the words For Immediate Release at the top left hand corner. If you are submitting the press release ahead of an event, and you want the media to wait until a certain date to feature your story, use the phrase For Release After [insert date].

You will want to make sure the media know how to contact you; your contact information goes directly below the release date. You’ll want to include all relevant data, such as your name, phone number, email, and URL.

The next section is known as the body of the press release. This area is where you include all the information the media would need to feature your story. Keep this information focused; if it doesn’t relate to what you want publicized, leave it out. Answer the basic questions, such as who, what, why, where, when and how. Let the media know how your business, product, service, or event will benefit your target market.

If your press release is more than one page include the word more at the end of the first page. Try to keep all of this information under two pages. The media receives plenty of press releases each day; they do not have time to read something that goes on for ten pages.

Become a copywriter and get paid to write

Did you know that most business people struggle with their writing? It’s true. If you enjoy writing and find it easy, you can write for money, for business. In short, you can become a copywriter.

Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they’re VERY highly paid.

The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.

If copywriting intrigues you, join me in my Copywriting Master Class. I’ll take you from copywriting novice to pro.

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