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If you’re using article marketing, particularly for affiliate marketing, you want your articles to work hard for you. You spend time and money on them, so you need to get the best return possible on your investment. Let’s look at how you can do that.

I’ve been using articles to market my business for over a decade. I’ve had great success with it, particularly since I started using the following four tips.

1. Write Your Resource Box First

When you promote with articles, you’re offering free information. In return, you want your readers to do something for you: you want them to pay attention to your marketing message.

Ensure that your readers pay attention: spend just as much effort on your resource boxes (also known as bios), as you do on your articles, by writing your resource boxes first.

2. Plan Your Articles in Advance

Consider your article marketing strategies when you’re launching a new product, or are developing a new marketing campaign. Write your article titles and outlines in advance, so that they’re ready to go.

Then you can either have someone write the articles for you, or write them yourself, so that they’re ready for your launch.

3. Use Article Marketing to “Freshen” Your Website and Site Pages

The search engines love fresh content. If you have pages on your website which you haven’t revamped in a while, give them a quick makeover, and then write a few articles to draw attention to them.

The result? More indexed pages, and more traffic and sales.

4. Use Search Engine (SEO) Strategies to Boost Your Articles

Remember to think about how your readers will find your articles, as you write them. Include appropriate keywords, but don’t overdo it. One to two primary keywords are ample.

Keywords change over time. Your audience uses different terminology. If you’re using the same keywords you used last year, do some research: you may find keywords which bring you more traffic.

So there you have it: four simple tips you can use to make your articles work harder for you. Use them to ensure success with your article marketing strategies.

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If you’re new to using article marketing to promote your business and products, you may be disappointed at the results. While this form of promotion is effective, it needs to be part of an overall plan. Let’s look at five ways you can succeed.

1. Make Article Marketing Part of the Plan for Your Business

Your promotions must be part of an overall plan for your business. The more completely you can integrate the process into your plans, the great your results. You’ll know what you’re measuring.

For example, perhaps you want to increase sales by ten per cent for this quarter. Work out how you can use article marketing to help you to achieve that, and then create article campaigns.

2. Create Campaigns: Measure to Get the Results You Want

Always think in terms of measurable results. Let’s say you’re launching a new product. Create an article marketing campaign. This means: create landing pages with tracking code, so you can see which articles are sending you traffic, and where that traffic is coming from. You should also decide when the campaign will begin and end, and how many articles you’ll create.

3. Become Proficient at Keyword Research

Keywords are important, because they help your articles to get found. Therefore, invest a little time in keyword research, and learn how to use them effectively.

4. Understand Your Market, and What It Wants

Although keyword research is important, it’s not all-important. The information you provide in your articles is key to your success.

You need to understand what your market wants. What kind of information are they looking for? Will the information you provide in your articles lead to conversion — that is, will it help you to make sales?

5. Promote Your Articles, Online and Offline

It may come as a surprise to you to realize that while articles are a form of promotion, you also need to promote those articles to your prospects.

There are many ways in which you can do this. Consider Pay Per Click (PPC) advertising, social media marketing, or banner advertising.

You more traffic you get to your articles, the more sales you will make.

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Have you discovered article marketing? It’s an excellent way to market your business, because it’s free advertising. let’s look at three ways you can boost the results you get.

1. Promote Your Articles

Your articles are promotions, but have you ever considered that you should also promote your articles? Promoting your articles means you get more traffic to your site, and more conversions.

You can promote your articles by using press releases.

This is very effective, because they will keep sending you traffic for years to come.

You can also promote your articles using the social media. Sites like Twitter and Facebook are useful, and you can turn your articles into YouTube videos.

2. Get Links to Your Articles

When you publish your articles in directories, you hope that the site’s visitors will republish your articles on their own sites, and will include the resource box. Any link back to your own site gives you more traffic.

You can also approach publishers directly, offering them exclusive articles that you’ve written just for them. (However, please don’t spam anyone.)

Bloggers especially are always on the lookout for fresh content, so offer bloggers in your niche articles you’ve already written, or offer to write exclusive articles for them.

3. Use Your High-Conversion Articles to Understand Your Customers

Some of your articles will more popular than others. Review the statistics of your articles, and each month, check to see which of your articles received the most views and which resulted in the highest conversions.

Tracking your statistics helps you to understand your customers, and enables you to give them what they’re looking for. Remember that your customers’ needs are always changing. If you pay attention to your articles’ statistics you can catch trends early, and can benefit from them.

Did you enjoy these tips? Writing articles is a fun and easy way to make great money online, but there are other essential tips and tricks you must know. You can discover the secrets of the top article writers in Angela Booth’s powerful guide: “Article Dynamite: Make $100,000 a Year Writing and Selling Articles”. Angela shares her own article writing secrets with you for the first time.

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Enjoy.