If you’re new to using article marketing to promote your business and products, you may be disappointed at the results. While this form of promotion is effective, it needs to be part of an overall plan. Let’s look at five ways you can succeed.

1. Make Article Marketing Part of the Plan for Your Business

Your promotions must be part of an overall plan for your business. The more completely you can integrate the process into your plans, the great your results. You’ll know what you’re measuring.

For example, perhaps you want to increase sales by ten per cent for this quarter. Work out how you can use article marketing to help you to achieve that, and then create article campaigns.

2. Create Campaigns: Measure to Get the Results You Want

Always think in terms of measurable results. Let’s say you’re launching a new product. Create an article marketing campaign. This means: create landing pages with tracking code, so you can see which articles are sending you traffic, and where that traffic is coming from. You should also decide when the campaign will begin and end, and how many articles you’ll create.

3. Become Proficient at Keyword Research

Keywords are important, because they help your articles to get found. Therefore, invest a little time in keyword research, and learn how to use them effectively.

4. Understand Your Market, and What It Wants

Although keyword research is important, it’s not all-important. The information you provide in your articles is key to your success.

You need to understand what your market wants. What kind of information are they looking for? Will the information you provide in your articles lead to conversion — that is, will it help you to make sales?

5. Promote Your Articles, Online and Offline

It may come as a surprise to you to realize that while articles are a form of promotion, you also need to promote those articles to your prospects.

There are many ways in which you can do this. Consider Pay Per Click (PPC) advertising, social media marketing, or banner advertising.

You more traffic you get to your articles, the more sales you will make.

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Have you discovered article marketing? It’s an excellent way to market your business, because it’s free advertising. let’s look at three ways you can boost the results you get.

1. Promote Your Articles

Your articles are promotions, but have you ever considered that you should also promote your articles? Promoting your articles means you get more traffic to your site, and more conversions.

You can promote your articles by using press releases.

This is very effective, because they will keep sending you traffic for years to come.

You can also promote your articles using the social media. Sites like Twitter and Facebook are useful, and you can turn your articles into YouTube videos.

2. Get Links to Your Articles

When you publish your articles in directories, you hope that the site’s visitors will republish your articles on their own sites, and will include the resource box. Any link back to your own site gives you more traffic.

You can also approach publishers directly, offering them exclusive articles that you’ve written just for them. (However, please don’t spam anyone.)

Bloggers especially are always on the lookout for fresh content, so offer bloggers in your niche articles you’ve already written, or offer to write exclusive articles for them.

3. Use Your High-Conversion Articles to Understand Your Customers

Some of your articles will more popular than others. Review the statistics of your articles, and each month, check to see which of your articles received the most views and which resulted in the highest conversions.

Tracking your statistics helps you to understand your customers, and enables you to give them what they’re looking for. Remember that your customers’ needs are always changing. If you pay attention to your articles’ statistics you can catch trends early, and can benefit from them.

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If you do article marketing, you’re set in your cosy little ways. You’re making money, and the cost is minimal.

But listen: can you hear and feel those earth-shaking footsteps? What’s happening?

That’s the sound of the multi-million-dollar, high-spending companies coming to eat your lunch.

Two factors are combining to create this disaster:

* The global financial crisis — nowadays, for big companies, every dollar spent has to get a return; and

* Big companies’ customers have moved online, and they’re scrambling after them.

You’re about to face truly massive competition, which can out-spend you, and out-last you.

What can you do?

Chris Knight gives you some great ideas in this article: Big Business Comes to the Article Marketing Sandbox.

If you’re wise, you’ll take the steps he recommends. YES, you CAN save your lunch.

As Chris says:

“As article writers and marketers, we need realize that our sandbox is about to change forever and it’s going to get a whole lot busier. This change does NOT signal the end of our incredibly cool sandbox, though. Provided we take advantage of what we have that they don’t, there is a world of opportunity opening up as the big kids start playing with, and appreciating, the local kids with their pile of assorted sandbox toys.

To survive, and thrive, under this new paradigm you’ll need to be prepared for the changes that are coming. But with a little forethought, planning and action, everyone can ultimately succeed.”

Yes, you’re busy, and you don’t need this additional aggravation… but if they can, the big companies will snatch what you have. Remember however, that every crisis always contains an opportunity. This is your chance to revamp your business model, and make more money than ever.

The article marketing game is becoming truly exciting.

Make money writing: discover the secrets of article marketing

Want to boost your income? “Article marketing” is highly popular with Web site owners, because articles are money in the bank to them.

As a writer, this means that article marketing can be a great income stream for you, if you know how article marketing works, and how to write articles and where to submit them.

Judy Cullins’ great three-book set Advanced Article Marketing can be your guide to a fantastic income stream, with a hidden benefit: you can use article marketing to boost your writing business as well.