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Private Label Rights (PLR) content is very popular online, because it helps you to make money. Few affiliate or other marketers have the time to write all the content they need.

Using PLR articles cuts down the time it takes you to produce content. This can lead to you adding more content to your site more often, which can mean higher search engine placement (since the search engines like continuous fresh content). When you produce more content, people start noticing and you and your site can be seen as experts in your field. All of this can ultimately lead to more sales.

Here are my top tips on using PLR articles:

1. You don’t have to rewrite PLR, but you should to make it more original and to add your keywords. You’ll also want to add any affiliate product links so you can make some money from your articles/ blog posts.

2. Before you buy PLR, know what you want to do with it. You don’t want to buy it and store it for a rainy day because you’re going to forget it’s there or feel nagged that you haven’t used it yet. Go looking for PLR with its purpose already in mind. Have a list of your favorite PLR writers so you can check in with them, or better yet, get on their lists as they will automatically inform you of any new PLR they’ve written.

3. Keep in mind you can make your PLR go a long way. A 500-650 word article can be broken up into 2 or 3 smaller articles for your blog or emails.

4. Think about adding to the article. Add more points.

5. Put lots of white space in your article. Your English teacher might not agree, but shorter paragraphs are king with online marketing. You don’t necessarily have the reader’s attention for very long, so make it easy on their eyes. People want to be informed or entertained in smaller doses, not feel like they’re back in school reading a textbook.

6. Always throw out the original title because other people have the same PLR and won’t bother to change the title. You want to be original. Besides, you need to put your keywords in the title to bring in the traffic.

7. Don’t spend a lot of your time rewriting. If you start with quality PLR, it shouldn’t be a time-sink to rewrite it. The whole reason you’re using PLR is because the research has already been done for you and it’s quicker than writing an article from scratch.

Using PLR can give you an advantage – less work and time involved than writing your own article. It’s also a lot cheaper than hiring a ghostwriter to write your articles or blog posts. The more PLR articles you put to good use, the faster you can grow your affiliate marketing or other Internet business.

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I love creating content for my sites and blogs. Yes, I know that’s because I’m a writer, and that’s what writers do, but it’s also because I know that more content equals more sales.

If you work online, the search engines and search engine marketing are not a big deal to you, but search is still a novelty, it’s not mainstream.

Search Referrals and Organic Traffic Rising reports that organic traffic is rising, and:

“There is nothing like a recession to encourage marketers to become more creative with budgets. The increased share of organic clicks also implies that companies are getting smarter about optimizing their websites to take advantage of organic search results and these SEO efforts are working. “

Knowing that more people are searching online is a great incentive to create content for your site(s).

Need a fast flood of traffic? Try this great new social bookmarking and blog commenting tool.

I’m a writer, so I write all of the content for my writing sites. But for my many, many other sites, I’d need to clone myself to write all the content I need.

So I, like many other Internet marketers, hire writers.

While I prefer to hire writers who know about Web writing because they’ve taken my Sell Your Writing Online NOW (SYWON) training, these writers may be a little too expensive for a newbie Internet marketer. They charge the rates they’re worth, of course.

If you’re just starting out to make money online, you can find writers who charge minimal rates. Usually you’ll need to edit the content, but it’s cheap, so that shouldn’t bother you. Craigslist is a great place to start if you’re looking for cheap content writers.

As Make Money Online Using Craigslist.com reports:

“… Craigslist.com has a classified section called Writing / Editing / Translation. I decided to investigate this section and to my surprise I found it full of ads for free lance writers. While most of these ads were mainly for resume writing, college papers, and basic word processing, these free lance writers are all very capable of writing blog and website content.”

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