Are you using email marketing strategies? Your email list can be your best tool for affiliate marketing. Unfortunately, there are challenges. If you’re making mistakes, you’ll feel as if your emails are not getting read.

In fact, if you have a low “open” rate and you wonder why you even bother sending emails. Is the problem you or them? Take a look at these email mistakes and see if you’re making any of them.

1. Hello {!firstname} (the actual name goes here, not the word firstname.)

This never looks good. It means you’re too busy to test or you’re not sure what you’re doing. Always test your emails and send them to yourself first. Check them with an eagle eye and catch errors like the above plus an blatant grammatical errors. Be a professional email marketer.

2. Free, eliminate debt, offer, bonus, discount, won, deal, money, sign up now, guaranteed, work from home…

These are considered spam words or phrases and will likely get your email rerouted to the subscriber’s spam trap by their email provider. Get a list of current spam words with a quick Internet search. Be creative and find other words to say what you want to say that aren’t considered spam.

3. “You Can Make $20,000 in 30 days!!”

Your email subject line has to be believable. With so many emails to open every day, this sort of subject line will help people decide they definitely don’t want to open your email. Your emails need to build your credibility as someone who is trustworthy. Don’t destroy it by using subject lines and content that are unbelievable.

4. Long emails with huge paragraphs.

People are short on time and in a hurry. They don’t want to read long emails with big boring paragraphs. Remember, it’s about them, not you. Make your emails entertaining and short, and get to the point. Chop long paragraphs into small paragraphs to add white space and make it easier to read. If you make your email easier to read, the odds are better that they’ll actually read it and see your call to action.

5. Make every single email a product promotion.

People opted into your list to receive valuable information that you’ve promised to deliver via email. If your emails only contain promotion after promotion, they’ll stop reading your emails. They might not opt out right away, but that’s the next step. Of course you want to promote to your list, but not all the time. Send helpful info, free reports, etc. and they’re more likely to open and read your emails. Remember, people open emails with a “What’s In It For Me?” frame of mind.

Take some time and analyze what you’ve been sending out to your list of subscribers. A list, preferably a big list, can be the bread and butter for an internet marketer. But you have to send quality emails or your emails won’t even be opened, let alone read. Take steps today to make your emails something you’d be happy to receive yourself.

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Are you looking for an easy way to boost sales? E-mail marketing was highly popular several years ago, but with the growth of spam many people have decided that it’s not worth the effort. Although e-mail messages’ open-rates are lower than they were several years ago, email is still a highly effective sales tactic.

Here’s a combination you may not have considered — use a blog and autoresponder combination to reach your contacts and to make sales.

1. An Autoresponder Builds Your Relationship With Prospects and Makes Sales

Getting traffic to your website takes time and energy, as well as money. If you don’t have a way of capturing the e-mail addresses of your site visitors you’re throwing a lot of money away.

Use an autoresponder to capture e-mail addresses. You’ll need to give your site’s visitors an incentive to give you their e-mail addresses, so ensure that the incentive is valuable in itself because people are becoming more wary and won’t give their e-mail addresses as willingly as they used to do.

2. Why You Need a Blog: Because They’re Indexed Faster

A blog can do a great deal for your static website. While it can take a static website up to 12 months to become indexed by the major search engines, blogs are typically indexed very quickly. Your blog should be indexed within a week to a month, and from then on you can use your blog’s organic search engine traffic to direct visitors to your static site.

3. Combine Both Autoresponder and Blog for an Increase in Sales

Now you have both an autoresponder and a blog, it’s time to combine the two.

Most of the commercial autoresponder programs have an option which will send any blog posts you make to your e-mail list. Check the autoresponder’s help file for the instructions.

This process is very easy to set up. Once you have it working, any blog post you make will be sent out to your e-mail list. This happens automatically, you don’t have to do anything special. You still have the option to send out additional broadcast e-mails to your list whenever you wish, as well as sending out other messages.

It’s not uncommon for marketers to see an instant uptick in sales as soon as they make a blog post, because the blog post is sent to your email list at once, bringing traffic to your site and generating sales.

Need a fast flood of traffic? Try this great new social bookmarking and blog commenting tool. It works great if you’re using a blog and autoresponder combo.

Have you ever wondered what is opt-in email marketing is and how it compares to bulk e-mail marketing? Being a newbie to Internet marketing, and likely having limited funds, can leave entrepreneurs feeling lost in terms of marketing and they end up turning to extreme cost saving options like free classifieds and newsgroup sites. Most marketing experts will tell you that these efforts are not only time consuming, they afford very few results.

Internet marketing experts have compiled countless studies as to why Internet marketing works, as well as the techniques that are proven successful. In addition to the techniques that are proven successful. Studies have also revealed techniques that prove unsuccessful. If you’re interested in learning more about e-mail marketing help promote your business consider the following information before you decide on a method of advertisement.

First let’s look at the process of sending unsolicited bulk e-mail:

Unsolicited Bulk E-Mail is the practice of sending out huge quantities of e-mail to a massive list of e-mail addresses that remain unverified or qualified. This practice is considered incredibly controversial and in many cases may be against the law. If you’re considering this marketing tactic for your business; you must be incredibly cautious. Using unverified bulk e-mailing practices to promote your company could put your business and your reputation at risk; not to mention the possibility of huge financial fines and jail.

The appeal of unsolicited email marketing, for many aggressive entrepreneurs, is very dramatic, and it has become incredibly popular because it’s extremely inexpensive. Bulk e-mailing costs much less than standard mailing and is less labor intensive. Postage costs alone can cut into the profits of a growing company quite dramatically. To offset the costs, many companies will resort to the less expensive route, even though the risk is very high.

Unfortunately, massive bulk e-mail to unsolicited clients is considered in poor taste. In most cases, potential customers will simply ignore your incoming e-mail block your website or have you forwarded to a junk mail folder. The worst-case scenario would include your company’s website being reported to an Internet service provider resulting in your website being permanently banned from the World Wide Web. The bottom line is this; bulk e-mailing to unsolicited customers simply doesn’t work. It doesn’t get you leads and the risk is far too great.

Now let’s review the practice of direct opt in e-mail marketing:

Opt in direct e-mail is the practice of sending out company e-mail to recipients that have requested contact with your company. It is possible to hire a company that will specialize in direct e-mail in order to promote your company legally, and without the hassles of bulk e-mail to unsolicited customers. Opt in e-mail marketing services offer you a legitimate way to reach customers who are actually seeking your services.

When it comes down to your bottom line, opt in e-mail marketing is always the way to go. This process may be a bit more time consuming and could potentially be a bit more labor-intensive, but the benefits far outweigh the detriments.

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