Are you new to article marketing? You can make money from your articles, however you need to get started on the right foot. Here are three essential tips for success.

1. Remember That Article Marketing Is Advertising

Article marketing is basically advertising, using information as bait. The aim of the information is to be useful, to serve as an introduction to you and your services, and to gain credibility.

Therefore, get familiar with the product or service that you’re promoting. Remember that each article you write is an introduction to that product, and make that introduction count.

2. What Do Your Prospects Get out of Your Promotions?

In your articles, you’re giving away free information. You need to ensure that that information is valuable to your prospects. If it’s not valuable, and not credible, you’re doing a disservice to whatever it is you’re promoting.

Remember that your articles will stay online for years, and will keep selling for you for years, but only if they stay in the search engines’ indices. If people click away from your articles instantly, your articles will be be dumped, and won’t be visible to searchers.

This is why it’s a mistake to focus solely on quick clicks.

Article views matter little: what matters is the response. It’s much better to get fewer article views and more sales rather than many article views and no sales at all.

Therefore, make your articles credible and valuable. Every article you write could still be selling for you five years from now — if you put little effort into them.

3. Plan and Execute: Schedule Your Promotions

Article marketing is becoming more competitive. It’s always been popular, but as more businesses become aware of the value of article marketing, there’s more competition for article views.

This means that you need to write more articles to get results this year than you needed to write last year, and you’ll need to write even more articles next year to get the same results.

Therefore, you need to create plans and execute them. Once you’ve executed a plan, review it, to see what the results were.

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A quick online search reveals what seems like thousands of articles on internet marketing. You have to wonder if all those people who claim to be experts offering their knowledge in these articles really have any idea what they’re talking about. How do you determine which articles contain good, valid information and which are written by wannabees who are just repeating what they’ve read everywhere else, and may be hoping to make a sale in one of their affiliate programs?

The first thing you can do is search for other articles and information by the author. That, probably above all other ways, is the best way to judge the quality of information you’ll likely find in their articles on internet marketing. If every article or bit of info you find hawks some different way to strike it rich online, then maybe they’re not the best source for information. If all of the information they offer, however, follows along the same lines, with one article just building on the information they offer in another, they show some promise.

It’s important to remember that all articles on internet marketing won’t focus on generic ways to market money-making programs. Internet marketing is something anyone with anything to sell online can benefit from, whether they have an online rare stamp store, or they sell foot massagers. But there seems to be a great wealth of “experts” telling you how to start a business just like theirs—selling information about how to get rich online—if only you’ll buy their system. Consider whether they’ve made their money using principles of marketing, or whether they make their money by selling other people a “how to make money” kit.

Another important judge of whether articles on internet marketing really contain useful information is the point of the articles. Most good internet marketers are going to have a link in that article leading you to more of their information, and eventually you’ll find the sales pitch. This is just the author using good marketing principles by giving you information and enticing you to buy his product. This alone should not put you off. But if the article really doesn’t contain anything but explanations about how badly you need to buy their product, then it’s just a disguised sales pitch, not really an article.

When you’re looking for information, read as many articles on internet marketing as you can find, and you’ll soon be able to spot the difference between someone with real information to offer (both freely in the article, and for sale) and those who’ve slapped up an affiliate sales page or a sales pitch. Usually, even the poorly done articles can benefit you in this way; by showing you what to avoid.

You’ll tend to find the same information presented in different ways by different authors. This just shows that they’re good ideas. If you see certain authors’ names frequently, that’s good. It shows they’re successfully using what they write about in their articles on internet marketing.

Make money writing: discover the secrets of article marketing

Want to boost your income? “Article marketing” is highly popular with Web site owners, because articles are money in the bank to them.

As a writer, this means that article marketing can be a great income stream for you, if you know how article marketing works, and how to write articles and where to submit them.

Judy Cullins’ great three-book set Advanced Article Marketing can be your guide to a fantastic income stream, with a hidden benefit: you can use article marketing to boost your writing business as well.

Want traffic? Writing articles is a great way to get traffic to your Web site. Articles are free advertising, which will reward you for years to come.

The Web has become much more competitive than it was even a year ago, and as thousands of sites are added each day, with millions of pages, it will be even more competitive next year.

Advertising is expensive: everyone wants traffic. So how do you compete? If you don’t have hundreds of thousands of dollars to spend on advertising each year, there’s no way you can compete. Or is there?

Writing articles is a way to level the playing field. It allows you to compete with much larger sites, with deeper pockets.

Here are four ways to get traffic fast with articles.

1. Volume Counts: Write More Articles for More Traffic

Think of each article you write as an advertisement for your site. The more articles, the more traffic. If one article brings you 500 visitors, ten articles will bring you 5000.

2. Add Your Articles to Article Directories for Links

The more links to your site, the more ways for traffic to find you. Articles are a great source of links to your site; they cost nothing at all, except some time if you write them yourself. If you have them written for you, the cost is minimal compared to the traffic they bring to your site.

3. Develop an Article Writing Strategy

Unlike other forms of advertising, which stop when you stop paying, articles continue to work for you for months and years to come. As your articles are published on more sites, they send you more traffic.

Therefore, consider article writing to be a promotional strategy, because that’s what it is. As with other strategies, map out campaigns.

Here’s how to do that.

Let’s say you’re launching a new product. In the weeks before the launch, get a series of articles written, promoting the product. Your resource box for the articles can include a link to a page on your site on which readers will learn more about the product.

4. Think Long Term for Best Results

Articles bring you ongoing benefits. Therefore, think long term. How will the investment you make in articles this year pay off in a year’s time, or in five years’ time?

Your costs in writing articles (or having them written for you) can be amortized over time. They provide a return on investment you can get in no other forms of advertising.

Articles bring you fast traffic, so get some articles written today.

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