Are you promoting affiliate products?

If you’re spending a lot of time and energy promoting a product, go the extra mile: buy a domain name, and redirect it to your affiliate link.

This makes it much easier to promote your product, whether you’re buying Pay Per Click traffic, or are using article marketing.

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Got Web content? If you have, you know that content equals traffic, which equals sales. However, you may not be getting as much out of your content as you could — here are three vital tips which will help.

1. Size Matters: You Need Content to Become Visible

You’ve noticed that more and more businesses are flocking online: they’re following their customers. This means that no matter what industry you’re in, you’ve got more competition than you had last year, and you’ll have more competition again next year.

Does that scare you?

It shouldn’t, because here’s the answer: use content to beat your competition.

On the Web, size matters. A content-rich site with 10,000 pages will get more organic, free traffic than a tiny site with just 50 pages.

Take a moment right now, and check out your competitors. How large are their sites? How many links do they have?

Once you’ve checked them, create a content marketing plan, but test your keywords first.

Here’s how.

2. Use Pay Per Click to Test Keywords

The developers who sell keyword tools on the Web would like you to think that their tools are somehow magical: the keywords they deliver are all you need for success. This is not so. Here’s your best keyword tool: it’s right between your ears.

Before you check any keyword tool, look at your positioning statement for your site, and brainstorm keywords. Ask colleagues, friends and family members to help you to brainstorm too. (You’ll be amazed at the results, I promise you.)

Any keyword tool you use (even Google’s wonderful tool) is historical. It tells you what search query terms were used in the past. However, much of the traffic to your site arrives using unique query terms. By brainstorming regularly, and getting into the mind of your customers, you’ll not only have a bank of keywords which delivers cash, but you’ll also have unique content which will pay dividends for months and years to come.

Then, once you’ve got a bank of keywords, use Pay Per Click (PPC) to test and find your best converting keywords. When you create content using those “best” keywords, your content will work hard for you.

Here’s how to make your content work even harder: use it to build relationships.

3. Content Builds Relationships: Use Email Marketing to Get Return Visits

Focusing on traffic which converts is essential for Web marketing, but your aim is to turn occasional visitors to your site into frequent visitors.

Strategies like email marketing, and social media marketing will bring you return visitors. Use your Web content repurposed, to create reasons for your visitors to keep coming back.

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“Affiliate marketing is a scam!”

I used to think that too, until I found Wealthy Affiliate. Join us: we’re the happiest online marketers you’ll find, and the friendliest too. Turn your hobby into a full-time, exciting career — you get ALL the information, tools (great tools!) and help you need.

Looking for a new way to promote affiliate products? You can make more money if you sell products which are already selling well, because you know there is a market. However once the product is popular, there are thousands of other affiliates who are promoting the killer product. What if you could leapfrog the efforts of all those others, and make more sales easily?

Clever affiliate promoters use press releases. The big benefit of the press releases in the online world is that a press release gets you both wide distribution and lots of backlinks. Those backlinks will go on promoting your affiliate products for years to come.

Should you pay for your press release distribution? I’m often asked this question, and the short answer is yes. Those sites which charge you to distribute your press releases have a high Google PageRank, and their links seem to stick. Unfortunately free press release sites just don’t perform as well.

1. Press Releases Get Links Fast

Online press releases communicate directly with a product’s buyers. You’re not trying to get media attention, you’re trying to get links and traffic to the product sales page. The more traffic you send to the page, the more sales you will make.

It’s important to understand that online press releases have a long-term effect. They’re not instant affiliate marketing. As your traffic increases, so will the number of sales. Look for a steady trickle of sales over the months and years, rather than an instant flood of sales.

Your main aim with press releases is to get links to your own sites, so that you can send more traffic to affiliate sales pages.

2. Create a Blog or a Website to Use in Conjunction With Press Releases

Although you can send your press release traffic directly to a product sales page, this isn’t a good idea. Remember what I said about the effect of press releases being long-term? Your press releases can send you traffic for years to come. Therefore you should be sending your traffic to your own online properties — your own blogs and websites.

The affiliate products you market will change over time, and sometimes very quickly. If a product isn’t selling for you, you’ll drop it.

You may only market a product for a month or two, and then decide to promote something else in that area. If you’re still sending traffic via press release to a product sales page when you stop promoting the product, you’re wasting a lot of traffic and are not earning the money that you should be earning.

Therefore, create your own pre-sales pages on your own sites and blogs, which you can reference in your press releases. You can change those pre-sales pages very quickly if you change the affiliate products you’re marketing.

“Affiliate marketing is a scam!”

I used to think that too, until I found Wealthy Affiliate. Join us: we’re the happiest online marketers you’ll find, and the friendliest too. Turn your hobby into a full-time, exciting career — you get ALL the information, tools (great tools!) and help you need.