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Thinking about boosting your site’s traffic with a little gentle spamming?

Don’t even think about it.

Watch Matt Cutts’ What Google Knows About Spam and be warned – it’s a ten minute video.

Matt’s insights on how to avoid becoming a target of others’ Web spam:

1. Build reputation and trust into your services

2. Get off the beaten track – be less of a target

3. Make spammers spend time, money or effort – frustrate them.

It’s a great heads-up video.

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