I love article marketing — it’s my favorite method for getting traffic to my sites and blogs.

And here’s my favorite way to get more traffic, using articles: I mine my analytics program.

Each week I check the analytics for a site to discover the keywords which gained the most traffic. Then I write articles for the article directories, using those search terms.

The result? More traffic.

Here’s an Ezine Articles video which describes the process. It’s easy — try it yourself.

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Got Web content? If you have, you know that content equals traffic, which equals sales. However, you may not be getting as much out of your content as you could — here are three vital tips which will help.

1. Size Matters: You Need Content to Become Visible

You’ve noticed that more and more businesses are flocking online: they’re following their customers. This means that no matter what industry you’re in, you’ve got more competition than you had last year, and you’ll have more competition again next year.

Does that scare you?

It shouldn’t, because here’s the answer: use content to beat your competition.

On the Web, size matters. A content-rich site with 10,000 pages will get more organic, free traffic than a tiny site with just 50 pages.

Take a moment right now, and check out your competitors. How large are their sites? How many links do they have?

Once you’ve checked them, create a content marketing plan, but test your keywords first.

Here’s how.

2. Use Pay Per Click to Test Keywords

The developers who sell keyword tools on the Web would like you to think that their tools are somehow magical: the keywords they deliver are all you need for success. This is not so. Here’s your best keyword tool: it’s right between your ears.

Before you check any keyword tool, look at your positioning statement for your site, and brainstorm keywords. Ask colleagues, friends and family members to help you to brainstorm too. (You’ll be amazed at the results, I promise you.)

Any keyword tool you use (even Google’s wonderful tool) is historical. It tells you what search query terms were used in the past. However, much of the traffic to your site arrives using unique query terms. By brainstorming regularly, and getting into the mind of your customers, you’ll not only have a bank of keywords which delivers cash, but you’ll also have unique content which will pay dividends for months and years to come.

Then, once you’ve got a bank of keywords, use Pay Per Click (PPC) to test and find your best converting keywords. When you create content using those “best” keywords, your content will work hard for you.

Here’s how to make your content work even harder: use it to build relationships.

3. Content Builds Relationships: Use Email Marketing to Get Return Visits

Focusing on traffic which converts is essential for Web marketing, but your aim is to turn occasional visitors to your site into frequent visitors.

Strategies like email marketing, and social media marketing will bring you return visitors. Use your Web content repurposed, to create reasons for your visitors to keep coming back.

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I love creating content for my sites and blogs. Yes, I know that’s because I’m a writer, and that’s what writers do, but it’s also because I know that more content equals more sales.

If you work online, the search engines and search engine marketing are not a big deal to you, but search is still a novelty, it’s not mainstream.

Search Referrals and Organic Traffic Rising reports that organic traffic is rising, and:

“There is nothing like a recession to encourage marketers to become more creative with budgets. The increased share of organic clicks also implies that companies are getting smarter about optimizing their websites to take advantage of organic search results and these SEO efforts are working. “

Knowing that more people are searching online is a great incentive to create content for your site(s).

Need a fast flood of traffic? Try this great new social bookmarking and blog commenting tool.